I help B2B SaaS and B2C tech companies create captivating content that educates, drives sales & retention, and builds brand awareness.
SPELL.run - senior copywriter, product marketing (NY,NY)
August 2019 - November 2019 (Full-time Contractor)
Developed new web copy for fast growing AI and machine learning startup, founded by former Facebook Director of Engineering and AI Research; produced rebranded content focused on shift in target audience; worked under Head of Product Marketing
Produced the first company Case Studies; research and developed content with top clients including Princeton University; drove trials through Case Study content
Implemented Use Cases and created new template; created industry use cases for Finance, Healthcare, Energy & Utilities. New content was to be produced on website and act as a major source of marketing and sales collateral.
Created the first company White Paper; researched and wrote White Paper targeted to Financial Institutions
Contributed writing and edits to Genentech proposal, which led to the companies first on-prem account
Accelo, Inc. - Content Marketing Associate (SF, CA)
May 2018 - April 2019
Drove 1200 MQLs per month through digital marketing channels; exceeded goals every quarter
Managed blog; published 300-800 word blogs 4x a week with CTAs; increased trials by 150%
Interviewed active clients of various industries and published 1 case study a month showcasing business progress and former challenges
Built awareness through social media and B2B partnerships
Greensbury market (scout ventures) - Director of Content marketing and Partnerships (Ny,NY)
August 2016 - November 2017
Directed crowdsourcing campaign; wrote winning application; wrote all copy & video script
Raised $28k in two months; exceeded campaign goal
Managed marketing and B2B partnership initiatives: email marketing, event management
Managed product fulfillment for over 35 SKUs; sourced over 5 new best-selling products
Worked closely with CEO and CFO/COO to grow revenue by 30% through digital marketing campaigns, Food + Tech partnerships, and large-scale events (Taste of Tribeca)
Intelligentsia Tutoring company - Program manager (Ny,nY)
May 2014 - June 2016
Point of contact for clients, staff, CEO, new/potential hires
Copywriter and ghostwriter to CEO/Founder
Wrote all marketing materials including annual College Admissions Guide
Delivered weekly progress reports for a client roster of 20+
Researched college application trends for top tier universities
TED Inc. - customer support (NY,NY)
March 2014 - September 2014
Collaborated with two team members to write knowledge base after web redesign
Directed incoming inquiries for 2014 annual TED Conference
Troubleshoot technical issues related to website functionality
SQUARESPACE - COMMUNITY CARE (NY,NY)
May 2012 - May 2013
Produced first knowledge base articles for Squarespace version 6
Troubleshot customer design and technology issues; developed sections of customer websites and resolved tickets
Selected to work on billing team and manage account requests due to exceptional performance
Liaison with engineers through JIRA to post, track, and update site bugs
SPecialties
Content creation, campaign management, email marketing, B2B partnerships, copywriting, product sourcing and fulfillment (CPG, e-commerce), product research and management, market research
Tools
HubSpot, Mailchimp, Shopify, Marketo, Adobe Suite, Zoom (Webinars), Squarespace, JIRA, Google Analytics, Microsoft Office, Wordstream, Optimizely, Canva, Buffer, Medium, Capterra, Klaviyo
Ithaca College
B.A. Health Policy Studies & Minor in Writing with a Creative Writing concentration - Graduated May 2013
University of Connecticut - The Institute at Palazzo Rucellai in Florence, Italy
January 2010 - May 2010